Most GoHighLevel users are overpaying — here’s how to fix that.
After auditing $180K+ in spend, this is the exact decision tree I use to pick the right plan.
Save money, scale smarter. 🔗 gtle.show/ghl
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Most tech leaders think communication means talking more clearly.
But as Mark Herschberg—CTO of Vodx and author of The Career Toolkit—explains, great leaders don’t just talk… they translate.
They know how to shift gears between engineers, executives, and customers—adapting their message so it actually lands.
In this 2-minute Edge Replay segment, we break down how to:
Recognize when your message isn’t connecting
Adjust your delivery for different audiences
Lead through understanding, not just authority
This isn’t about polishing your words—it’s about mastering the language of leadership.
🎥 Watch the full episode on Rumble and learn to translate your vision into impact. →
https://rumble.com/v70r5p6-mark-herschberg-on-communication-and-leadership-mastery.html
👉 Join The Executive Tech Alliance → https://join.techleadershipos.com
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Most people think trauma only shows up in therapy.
Turns out, it shows up in team meetings, Slack messages, and burnout rates too.
I sat down with Dr. Gretchen Schmelzer—trauma expert to the UN, Fortune 500s, and federal agencies—to unpack the invisible force wrecking your team`s performance: unresolved trauma.
Here’s the short version:
COVID cracked the surface.
Suddenly, HR wasn’t asking about KPIs—they were asking how to manage teams who couldn’t stop crying.
And here’s the kicker: trauma doesn’t always look like panic attacks.
It looks like overworking.
Withdrawing.
Avoiding collaboration.
Checking out—or never checking out.
Gretchen broke down a trauma recovery model that maps perfectly to leadership. Three phases. Five steps. One core truth: **good leadership is the best predictor of trauma resilience**.
That means your fancy workflows and task boards won’t save your team if you can’t lead them through emotional volatility.
Rituals like public awards? They can deepen trauma if they turn into popularity contests.
Advice like “leave your emotions at the door”? Pure poison.
In the end, we agreed on this: you can’t build resilient teams without emotional intelligence, structure, and rest. That includes knowing when to pull back, reset at basecamp, and reconnect with purpose.
Because trauma doesn’t just hit individuals—it infects entire systems.
And structure is what keeps those systems from collapsing.
New GTLE episode drops every Wednesday at 8am PT. Catch this one if your team feels “off” and you can’t figure out why.
Comment the word PODCAST for the full episode!
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You don’t need a war zone to have trauma.
Your workplace is doing just fine on its own.
Here’s how Dr. Gretchen Schmelzer described it when we spoke:
– Everyone working like individual contributors.
– No boundaries.
– Constant overwork or total disengagement.
– And zero collaboration, just parallel play.
Sound familiar?
That’s trauma.
Not the Hollywood version—just the slow-burn kind that creeps into high-stress, mission-driven teams.
The worst part?
It’s invisible if you don’t know what to look for.
And if you`re a leader, here’s your wake-up call:
Your emotional intelligence isn’t a nice-to-have.
It’s the difference between your team recovering—or breaking.
We broke down Gretchen’s trauma recovery model for leaders.
Crisis.
Maintenance.
And healing.
That last part? It doesn’t start with pushing harder.
It starts with slowing down.
Creating “base camp.”
Building routines.
Resetting team norms.
This isn’t theory. It’s survival.
Especially for the ones carrying invisible weight no performance review ever uncovers.
If your team feels off but nothing looks “wrong,” this episode will rewire how you see leadership.
Catch it now. And if it stings a little—that’s the point.
Comment the word PODCAST for the full episode!
Follow @gtle.show
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Great products aren’t built by luck—they’re built by systems.
Dave Fradin reveals how the SPICE framework turns chaos into consistent wins.
👉 Watch it now on Rumble: https://rumble.com/v70r3te-spice-framework-how-product-leaders-build-market-winners.html
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Your team isn’t lazy.
It’s traumatized.
Overworking, ghosting meetings, zero collaboration?
That’s not bad performance—it’s survival mode.
In this episode of GTLE, Dr. Gretchen Schmelzer breaks down why your “high performers” are secretly hanging on by a thread.
Spoiler: it’s not about motivation.
It’s about unresolved emotional stress running the show.
We’re talking quiet chaos masked as hustle.
Culture-killing habits baked into the routine.
And the fix?
It’s not a pep talk.
It’s a trauma-informed model for real leadership.
Because structure isn’t just for productivity.
It’s for healing.
Watch the episode and stop pretending your team’s burnout is just a bandwidth issue.
Comment the word PODCAST for the full episode!
Follow @gtle.show
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Rock bottom isn’t a setback.
It’s a forcing function.
Ken Miller knows—he’s hit it more than once.
Three-time felon. Former addict. Now he runs a global AI company, mentors future leaders, and speaks truth most execs are too scared to say.
We went deep on this week’s GTLE episode:
AI isn’t hard. You’re just lazy.
Ken dove into AI 10 months ago. Now he knows more than 90% of founders in the space.
Why?
Because he didn’t pretend he was “too old” or “too busy.”
He got curious, found the right community, and studied like hell.
Then we talked leadership.
Ken’s framework? Physical, emotional, intellectual, spiritual.
He built it in a cell—and now uses it to lead teams across 3 continents.
His biggest weapon? Vulnerability.
He doesn’t just own his story—he disarms every room with it.
Because when you lead with truth, people stop hiding.
They start trusting.
He doesn’t gatekeep finances from his team. He overpays offshore staff. He trains every VA in AI before sending them to clients.
Why?
Because he’s building people, not just profits.
We also hit this:
AI won’t replace you.
But the people who use it will.
If you’re a leader still “waiting to get around to it,” you’re already behind.
This episode is a masterclass in truth, resilience, and what real leadership looks like when structure meets soul.
Ken’s book is out now. His company is called Evolution. And his life is proof that nothing is too broken to rebuild.
Comment the word PODCAST for the full episode!
Follow @gtle.show
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Your team doesn’t need a hero.
They need someone who’s the same person—every damn day.
Chief Boden’s crew doesn’t follow him because he wears gold on his collar.
They follow him because they know him.
When chaos hits, he’s calm.
When tempers flare, he listens.
And when it’s time to discipline, he does it with fairness, not ego.
That’s why his people would run through fire for him—literally.
Most leaders think trust is built through charisma or motivation.
It’s not.
Trust is built through consistency.
Predictability in principle, not predictability in mood.
If your team never knows which version of you they’re getting—the calm strategist or the emotional storm—you’ve already lost them.
In DCAT, this is part of Effective Communication—not just what you say, but how you show up every time you say it.
Consistency creates safety.
Safety creates trust.
And trust is what turns compliance into commitment.
DM me the word “BURNOUT” if you’re done leading by emotion and ready to build a team that trusts you—even when the heat’s on.
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Most leaders negotiate million-dollar deals but still pay full price for hotels, flights, and software.
Scott Poniewaz saw that gap and built Exec — a platform giving executives 400+ elite perks that turn everyday expenses into strategic advantages.
In this Two-Minute Edge, you’ll learn:
✅ Why perks aren’t just about saving money—they’re leverage.
✅ How Exec educates businesses to create win-win deals.
✅ The mindset shift that separates high-performing leaders from over-spenders.
Stop acting like a buyer. Start acting like a builder of opportunity.
🎯 Watch the full episode with Scott Poniewaz on Rumble:
https://rumble.com/v70idme-execs-400-deals-every-leader-should-know.html
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Most people fear rock bottom.
Ken Miller built from it.
After three prison stints, he rebuilt his mind, body, and spirit behind bars.
Today he runs an AI company on three continents, leads nonprofits, and trains teams with more integrity than most execs ever touch.
In our GTLE episode, we talked about:
How vulnerability became his leadership superpower.
Why he trains every VA in AI before placing them.
And what most leaders get wrong about truth.
He doesn’t hide his past—he uses it.
Because the fastest way to build trust?
Go first.
Share the real story.
Admit what you’ve lived through—and how you climbed out.
We also broke down AI misconceptions.
It’s not hard. You just need to start.
Ken went from “not interested” to running an AI training pipeline in 2 months.
His secret?
He stopped making excuses and started asking better questions.
That’s what AI rewards—curiosity, not credentials.
This one’s for the leaders who think they’re too late, too broken, or too far behind.
You’re not.
But you do need to get moving.
Comment the word PODCAST for the full episode!
Follow @gtle.show
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A real chief doesn’t lead from the office.
He leads from the smoke.
In Chicago Fire Season 2, when politics tried to bury Firehouse 51, Chief Boden didn’t hide behind memos.
He strapped on his gear and walked straight into a burning building—with his crew.
That’s leadership.
Because respect doesn’t come from your title.
It comes from your willingness to stand where it’s dangerous.
Most tech leaders don’t get this.
They think being “the boss” means staying out of the flames.
But your team’s watching.
If you’re not willing to jump into the hard stuff—late deploys, tough calls, difficult conversations—they won’t either.
In Decentralized A-Team Methid, we call this Clear Accountability.
It’s not about doing everyone’s job.
It’s about owning the mission so fully that your team knows you’d never ask them to do something you’d run from yourself.
That’s how loyalty’s built.
That’s how teams become autonomous.
That’s how chaos turns into trust.
Structure creates freedom.
But courage earns respect.
DM me the word “BURNOUT” if you’re ready to stop leading from the sidelines and start building a crew that runs into the fire with you.
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Educating the C-Suite is the CTO’s most overlooked responsibility. ...
Most tech leaders think their outsourcing problems come from bad talent—wrong. It’s a culture issue. In this Edge Replay, Ken Coyne breaks down why even the smartest global teams fail when leadership forgets to lead through connection, not control. Discover how shifting your mindset from “vendor management” to “cultural alignment” transforms chaos into performance.
Join The Executive Tech Alliance → https://join.techleadershipos.com
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AI isn’t coming for your job.
But the person who knows how to use it? Definitely is.
Ken Miller said it best—leaders who get AI will leave the rest in the dust.
Still pretending you`re too busy to learn it?
Cool. Keep that energy… while someone else takes your spot.
AI isn’t optional.
It’s the cheat code.
And if you’re not learning it, you’re already behind.
Comment the word PODCAST for the full episode!
Follow @gtle.show
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Most brands fail for one simple reason:
They invest in everything—except people.
Noah Wickham has worked with over 600 Amazon brands and led teams driving 9-figure revenue.
The top sellers? They don’t just chase data. They invest in the right people and themselves—early and often.
Most founders ask: “How much should I spend on ads?”
But won’t invest in expertise until they’ve already burned time and cash.
That’s not strategy.
That’s fear in disguise.
Noah scaled My Amazon Guy by doing the opposite.
He built teams that could multiply themselves.
He created culture by example—dropping 35 pounds before pushing fitness org-wide.
He showed that true leadership is top-down and inside-out.
His take on hiring agencies?
You don’t wait until you’re drowning.
You hire when you want to swim faster.
You don’t need full-time help—just expert eyes on the problem.
He’s helped sellers grow from zero to seven figures—and optimize poop knives and fart spray into multimillion-dollar brands.
The brutal truth?
Most sellers aren’t blocked by Amazon.
They’re blocked by pride, bad delegation, and sunk cost ego.
Leadership in ecommerce means knowing when to cut the bait.
And when to hand the damn rod to someone better at fishing.
Want to scale without burning out?
Start by asking:
Are you investing in growth?
Or just clinging to control?
Comment the word PODCAST for the full episode!
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Here’s the #1 killer of growth on Amazon (and everywhere else):
Founders who won’t let go.
They want seven-figure results.
But refuse to spend five figures on help.
They obsess over product perfection.
But ignore customer data that says otherwise.
They think delegation is a risk.
But *they’re* the bottleneck.
Noah Wickham has coached 600+ brands.
Built 9-figure portfolios.
Led teams across 14 countries.
His takeaway?
Winners invest in people.
Early. Loudly. Relentlessly.
They hire the expert.
They test the ad.
They pivot when the market says no—even if their ego says yes.
Noah scaled My Amazon Guy by building a “people first” culture.
Not by writing it on a wall—but by living it.
He didn’t preach fitness—he dropped 35 pounds first.
He didn’t force culture—he modeled it until it multiplied.
He’s seen poop knives go viral.
Fart spray make millions.
And premium brands flop because the founder *couldn’t let go*.
It’s not about the product.
It’s about how fast you can learn, pivot, and scale through others.
Ecommerce doesn’t reward perfectionists.
It rewards those who know when to double down—and when to cut bait.
You want real traction?
Start investing like it.
Comment the word PODCAST for the full episode!
Follow @gtle.show
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Tech comes second. Business alignment comes first. That’s the leadership shift.
This combo hits senior execs hard, challenges a common mistake, and teases the lesson without giving it all away.
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Stop treating your Amazon brand like a passion project and start treating it like a business.
Invest before the proof shows up.
Kill the ego before it kills your margins.
And if your customer targeting is “ICP-adjacent,” congrats—you’re marketing to nobody.
Noah Wickham (My Amazon Guy) dropped bombs in this one.
Why product and price *beat* branding until you`re big.
Why A/B testing isn`t optional—it`s survival.
And why your “team culture” doesn’t exist if your execs don’t live it.
Also: poop knives and fart spray made millions.
Your excuses? Not so much.
Watch, learn, pivot fast.
Your remote team (in 14 countries) is waiting for leadership.
Comment the word PODCAST for the full episode!
Follow @gtle.show
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Most leaders treat conflict like it’s toxic.
Ursula Taylor used to fight those battles in court—until she realized the legal system wasn’t solving anything. Just prolonging the pain.
So she walked away from a partner seat at a top litigation firm… to help leaders resolve conflict at the source.
Not with better arguments.
But with emotional intelligence.
Because every conflict in business isn’t about who’s right—it’s about what’s unresolved emotionally.
And no, that’s not “soft.”
What’s soft is building a team culture where no one talks about the real issues until someone quits.
In our latest conversation on GTLE, Ursula drops a brutal truth: most leaders avoid conflict because they fear it.
But fear is the bottleneck. Not the people. Not the system. The fear.
She reframes conflict as a growth opportunity. A chance to deal with the fear that’s quietly killing collaboration, creativity, and trust.
And here’s the part that hit hardest:
The legal system profits when people don’t resolve conflict. Victory is expensive. Hollow. Often useless.
Resolution? That’s the real win. It’s collaborative. It’s sustainable. And it actually moves the mission forward.
This conversation is a must-listen if you lead people and want less drama, more results.
Because until you address the emotional roots, your team isn’t solving problems—they’re just suppressing them.
Comment the word PODCAST for the full episode!
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Successful Amazon sellers aren’t lucky… they’ve got systems.
They scale massive portfolios while most brands are still guessing.
We’re talking processes, timing, and the real Amazon ecosystem — the stuff most brands don’t see.
The right time to hire an agency like My Amazon Guy? it’s sooner than you think.
Comment the word NOAH for the full episode!
follow @gtle.show
Amazon seller success, Scaling Amazon sales, Amazon FBA strategies, Hiring Amazon agency, Amazon brand growth, Amazon ecosystem insights
#AmazonSeller #AmazonFBA #EcommerceTips #SellOnAmazon #AmazonAgency #OnlineBusinessGrowth #EcommerceStrategy #AmazonSales #AmazonGrowth “
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