Most founders chase the next shiny tool.
Jim Weldon went after the rot at the core: bad data.
After a career in fintech, edtech, SaaS, and venture—he didn’t build another feature.
He built Prospect Desk to stop the bleeding where it starts: targeting the wrong people.
Because here’s the truth no marketer wants to admit—
If you don’t know who’s on your site, you’re not doing demand gen.
You’re just lighting money on fire.
Jim’s insight?
The data is the strategy.
He didn’t set out to build a data company.
He just realized every funnel problem he saw came back to one thing: garbage inputs.
Wrong audience.
Wrong assumptions.
Wrong channels.
No targeting logic.
With Prospect Desk, he’s helping companies strip out the noise—
And double down on who’s actually worth marketing to.
This isn’t a new tool.
It’s a new rule: If your data can’t tell you who’s buying, it’s not worth having.
If you’re drowning in lookalikes and still not converting…
You don’t need more leads.
You need better ones.
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