If you want to increase the number of customers that come through your door, you might think about recording a marketing video.
A marketing video is a great way to get your business in front of potential customers. The average American watches over 30 hours of online videos per month, so it’s no wonder that businesses are investing in marketing videos.
Read on to learn about marketing videos and strategies for making a great marketing video for your business.
What is a marketing video?
A marketing video is a short, compelling video that you record to show your business or product and promote it. It can be used in a number of different ways. For example, you could record a quick how-to tutorial about your services and post it on YouTube.
Marketing videos are typically 2-3 minutes long, and some are as long as 10-15 minutes, but this can vary based on the purpose of the video.
A marketing video is a short explainer video that highlights the value of your business. It can be used to explain your products and/or services, how they work, why you should choose them over a competitor, and more.
Marketing videos are often used as commercials for local businesses instead of on television or radio.
Why do I need one?
Marketing videos can be a huge success for your business if you record one correctly. They are much cheaper to record and promote online than traditional commercials, and they do not have as large of a reach. However, if well-designed and promoted correctly, they can bring in tons of traffic.
You may be able to record and post a marketing video for little or no money, but it’s important that you do not scrimp on quality. Invest in a good camera and some training if necessary.
Marketing videos can build trust with potential customers by demonstrating your product, service, business model, mission statement, etc.
They are a great way to capture the attention of potential customers that may not have known about your business otherwise. Your marketing video should include details about who you are, what you do, and why your business is different or better than others.
A marketing video is also an affordable way for local businesses to get their name out there and generate more customers via search engines, particularly YouTube.
How to record one?
The first step to recording a marketing video for your business is to brainstorm. Think about what you want the viewer to take away from your video. What will they learn, and why should they care?
Marketing videos can differ based on their purpose. You may record one that has an informative or educational tone with a careful explanation of services and products, or record one that shows your personality and why you’re excited about your business.
A good idea is to record a marketing video with both an informative and enthusiastic tone. Many commercials are produced this way, trying to appeal to a feeling of trustworthiness while also showing the personality of the business owner or company representative.
Recording a marketing video can be easy and cheap if you record an explainer video. An explainer video is 2-3 minutes long and explains your business and/or product in one to two sentences, with an emphasis on what benefits it provides for the person watching it. You can record an explainer video with a smartphone and record it in front of a white background.
Before you record your marketing video, make sure that you know exactly what you want to say and why potential customers should choose your business over others.
Where can I find templates for my videos?
There are many different graphic design sites where you can record your storytelling template. These templates will help ensure that you record your marketing video in a way that makes sense and is easy to follow.
There are many templates for marketing videos available online. You can record your own video using a template, or record one from scratch without illustrations or graphics.
Here are some great templates you can use for free to record your marketing video.
– Hubspot’s template library, hundreds of templates.
– Bonsai, the top ten most popular explainer videos on YouTube.
For more examples, watch some marketing videos on YouTube and determine what it is about them that made you interested and/or engaged.
A search engine optimization (SEO) video is an explainer video with an educational tone that provides the viewer with information about how SEO works and why it is important to businesses.
Tips and tricks for making your own video
Here are some more tips for recording your marketing video.
Get personal – record it yourself if possible, instead of hiring someone else. Your business’s video should be about you, not a company trying to sell something. This will make viewers care more about the quality of your products or services and engage in the video. This will ensure quality and save time.
Transparency – show the viewer your personality and why they should trust you. You can record a marketing video without showing yourself but consider the benefits of sharing who you are with people watching it.
Directions before recording – record a marketing video in a place where there is little to no background
Keep it short and sweet, generally between 2-5 minutes or less in length. Again, record with a smartphone in front of a white background if necessary.
Write out a script and record several takes so you can choose the best one. Edit it for pacing and flow using editing software.
Promote yourself! Your marketing video doesn’t have to be a commercial, it can also be for your website or YouTube channel.
Questions you should ask yourself before recording the video
Who is my target audience? What do I want to convey about myself and my business?
What is my ultimate goal with the video? Who is my target audience? Why should they care about what I have to say?
How can I record this so it captures attention and draws people in? How long will the video be? how many minutes or seconds.
Conclusion
Your marketing video may be the most important one you make. It’s a tool that will help you increase your conversion rate and grow your customer base, so it deserves careful consideration before filming. A well-made marketing video can provide an excellent introduction to your company or product for potential customers who are just beginning their research into what they want to buy.
Make sure you ask yourself these questions before recording anything on camera: What is my goal? Who am I trying to reach? Making a marketing video is no easy feat, but it can be worth the effort. Use these tips and tricks that will help you create an amazing video for your company!.
