Hi, everybody. So I’m Mike Mahony, and I’m from Top Tier Coaching Services, and we specialize in turning you into an entrepreneurial monster. I’m planning to do these live videos on a regular basis more than likely weekly on Tuesdays like this. Today, I want to talk to you real briefly about exploding your sales pipeline. So how can you explode your sales pipeline? If you’re a virtual assistant, if you’re a social media manager, or you’re a digital content creator, there are some steps you should follow in order to explode your sales pipeline.
The very first and most important thing is you need to determine your ideal customer. Now, I don’t understand what it is with people today. But they see these things told to them all the time, so many marketing people, so many branding people, they tell you to go down and niche down to your ideal customer. And then in our infinite wisdom as entrepreneurs, we say, “but that’s cutting out a portion of the people that we could sell to.” But the problem that you have is, that your techniques are not going to work with everybody.
You need to be able to sell the solution to some pain point that your ideal customer is having. And if you haven’t identified that ideal customer, your messaging is going to be off, it is not going to resonate with anybody. So by trying to cover everybody, you’re going to alienate everybody. And that is an extremely important point to make.
Do not forget to niche down and figure out who your ideal client is. Use psychographics to determine who your ideal client is, get as detailed as you possibly can. Because the more detailed you are, the easier it’s going to be to turn those clients to sales.
So after you’ve determined who your ideal client is, now you need to connect with them on social media, you’re going to have to find out where they hang out on social media. And I would make a list like like I have a list of Facebook groups of virtual assistants frequent and LinkedIn groups that virtual assistants frequent. I have a list of Facebook groups that social media managers frequent and a LinkedIn list of groups social media managers frequent. Pay attention to those groups lurk, don’t promote yourself there. Do not promote yourself there. Am I clear? don’t promote yourself there. I think I’m clear. Just in case one more time. Don’t promote yourself in those groups.
Now, what I want you to do is I want you to just spend some time jotting down problems and questions that are being asked by your ideal client. Now there are multiple things that you can do with this, you could record a quick video, and then share it as an answer in the group. You could write a quick blog post, and share it as an answer in the group. You could record a quick video and send it by dm to the person who had the problem. Or you could share the blog post that you created with the person who had the problem. You could even create a slide deck, you could create a one-sheet, you could create an infographic anything that answers their problem that you can create, go ahead and do it because you’re going to need this in your library anyway. Because if that virtual assistant has that problem, chances are there are going to be many others that also have that problem.
Now, once you’ve worked for a while, it’s time to start engaging with your ideal client. So make good comments, make comments that make sense, and make comments that fit what’s being asked. Don’t just comment, comment, but comment to provide value comment to show who you are, and how you can help them. You know, if you’re a VA who specializes in real estate companies, then show them what you know about real estate. Show them your chops. So like for instance, there are paralegals that specialize in personal injury, they specialize in personal injury, defense, etc. If I was trying to get a job and I was a paralegal, I would lurk in let’s say I wanted to get a job in insurance defense, I would lurk in an area where insurance defense attorneys speak and then I would respond to posts with my own knowledge prefacing that I am not an attorney. So don’t take my advice as you know the gospel, but in my experience, here’s what happens. And then you answer the question. So in any event, engage with your client and get them to know you because people buy from people they know like, and trust. It’s very simple. That’s just what happens.
Once you’ve engaged with your ideal client, now you’ve got this list, you’ve got the location of where your ideal client is, and you’ve engaged with them. So they’re aware of who you are. Now you can start reviewing your list of problems and questions, and you can message them with a solution, you can send it directly to them, and you could respond to the post, I actually use an air table and I have a table where I write down the question, I write down the name of the person who asked it, I link to the question, and I link to the response that I create. And that way, if anyone ever has that problem, again, I have it right there pre-categorized and ready for me to take on now how is this expanding, you’re exploding your sales pipeline? Well, you’re going to find that by doing these things, you’re setting yourself up as the go-to expert in your industry for those things.
And, consequently, you’re going to get a lot of sales calls, it’s just that simple. I mean, people are going to want to work with you, they’re going to practically beg to work with you. So definitely, you know, definitely take the time to build this content. Now, there’s another side effect of this. One of the things your content has to do in order to fill up your sales pipeline is it has to speak to the pain points that your ideal customer has. And by doing what I’m suggesting, you’re going to have a nice, solid understanding of what those pain points are. And you’re even going to then have of course, the solutions to those pain points.
It is truly an amazing, amazing, amazing thing when you follow this really super simple approach. Now that if you have any questions about how to explode your sales pipeline, I do these social coffee meetups, and I am more then I am more than happy to get on a 15-minute chat with you have some coffee, and explain more about extending exploding your sales pipeline. It’s not a mystery. It’s not some process that I sell. And I want to help I want to give you guys value. So if you’re interested in you’re a virtual assistant, social media manager, or digital content creator, get in touch with me. I will be glad to help you. If you’re not sure if you fit. Go ahead and DM me, I will send you the link to the coffee meetup and we’ll meet up anyway and we’ll discuss how to explode your sales pipeline. So again, I’m Mike Mahony. I’m from Top Tier Coaching Services where we turn you into an entrepreneurial monster. And this has been how to explode your sales pipeline.
Listen to Mike Talk About Exploding Your Sales Pipeline
